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Monday, July 5, 2010

Walt Disney Pictures Holds Special Event for "The Sorcerer's Apprentice"

Press release:

The Sorcerer’s Apprentice: A Night of Magic and Music in Midtown Manhattan

Walt Disney Studios and Jerry Bruckheimer Films Celebrate the Release of “The Sorcerer’s Apprentice” with Special Event in Bryant Park on Tuesday, July 6, 2010

Musical Performances by OneRepublic and Alpha Rev

Q&A Session with the Film’s Stars & Filmmakers

Entire Event to be Streamed Live on MySpace, Powered by Ustream

BURBANK, Calif.--(BUSINESS WIRE)--The mystical masters behind the blockbuster “National Treasure” franchise, Walt Disney Pictures and Jerry Bruckheimer Films, are celebrating their latest big screen incarnation, “The Sorcerer’s Apprentice,” with a special music event in the heart of Manhattan. Since this epic comedy adventure about a sorcerer and his hapless apprentice was filmed entirely on location in New York City, it is a “super” natural fit to honor the film’s impending July 14 release by throwing a party in iconic Bryant Park featuring performances by OneRepublic and Alpha Rev, plus appearances from the movie’s stars and filmmakers, including Nicolas Cage, Jay Baruchel, Alfred Molina, Toby Kebbell, Teresa Palmer, director Jon Turteltaub and producer Jerry Bruckheimer.

By tapping into entertainment powerhouse, MySpace, the festivities go global as fans around the world can watch the musical performances LIVE via Ustream and get the chance to interact with the film’s talent by posting comments and questions to the page. The event, emceed by Z100’s JJ, is free to the public. Bryant Park lawn is open to the general public starting at 7:00 p.m. and the streaming goes live at 8:15 p.m. on July 6, 2010 at www.myspace.com/SorcerersApprentice.

Sorcery & Songs
OneRepublic will perform a short set, including “Secrets,” a song featured prominently in the film, as well as their multi platinum breakthrough single and internet sensation, “Apologize.”

Alpha Rev, a MySpace.com #1 ranked indie band from Texas, will perform their song from the film, “Phoenix Burn.”

MySpace hosts the exclusive live stream of the event at www.myspace.com/SorcerersApprentice, powered by Ustream. Viewers around the world can experience the event first-hand, see exclusive backstage interviews with talent and interact by posting comments and questions to the page.

Ustream, the leader in live interactive video on the web, powers the live webcast of the event. Also to watch, interact or embed the live stream, visit ustream.tv/WaltDisneyStudios.

This special celebration marks the 1st live streaming event on Disney.com

Advance tickets for “The Sorcerer’s Apprentice” can be purchased now through Disney.com/Sorcerer.


ABOUT “THE SORCERER’S APPRENTICE”
Walt Disney Studios, producer Jerry Bruckheimer and director Jon Turteltaub, the team behind the “National Treasure” franchise, present “The Sorcerer’s Apprentice”— an innovative and epic comedy adventure about a sorcerer and his hapless apprentice who are swept into the center of an ancient conflict between good and evil.

Balthazar Blake (Nicolas Cage) is a master sorcerer in modern-day Manhattan trying to defend the city from his arch-nemesis, Maxim Horvath (Alfred Molina). Balthazar can't do it alone, so he recruits Dave Stutler (Jay Baruchel), a seemingly average guy who demonstrates hidden potential, as his reluctant protégé. The sorcerer gives his unwilling accomplice a crash course in the art and science of magic, and together, these unlikely partners work to stop the forces of darkness. It'll take all the courage Dave can muster to survive his training, save the city and get the girl as he becomes “The Sorcerer’s Apprentice.” The screenplay is by Matt Lopez and Doug Miro & Carlo Bernard from a screen story by Lawrence Konner & Mark Rosenthal and Matt Lopez. In theaters July 14, 2010. Disney.com/Sorcerer; like us on Facebook: facebook.com/SorcerersApprentice; follow us on Twitter: twitter.com/DisneyPictures.

ABOUT MYSPACE
MySpace is a technology company connecting people through personal expression, content, and culture. MySpace empowers its global community to experience the Internet through a social lens by integrating personal profiles, photos, videos, mobile, messaging, games, and the world's largest music community. MySpace is a division of News Corporation (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV). For more information please visit http://www.myspace.com/pressroom.

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