Press release:
ROBIN HOOD TEAMS UP WITH “SUPERMAN”
ROBIN HOOD JOINS PARTICIPANT MEDIA IN SOCIAL ACTION CAMPAIGN TO BRING WAITING FOR “SUPERMAN” TO THOUSANDS OF NEW YORKERS FREE OF CHARGE
LOS ANGELES – October 28, 2010 – The Robin Hood Foundation has teamed up with Participant Media’s Social Action Campaign for WAITING FOR “SUPERMAN” by underwriting a ticket giveaway program that is allowing a variety of New Yorkers from underserved neighborhoods in Manhattan, the Bronx and Brooklyn to see the film.
The landmark documentary has sparked a vital conversation on the current state of public education in the United States. The program’s goal is to spread awareness by providing 50,000 New Yorkers tickets to see WAITING FOR “SUPERMAN” at no charge.
Robin Hood has distributed thousands of vouchers redeemable for admission to any performance of the film at select New York theaters over a three-week period starting Friday, October 22. There will be additional free screenings of the film to be shown throughout the five boroughs over the next several months.
“As a result of Robin Hood’s support, tens of thousands of New Yorkers from underserved neighborhoods will now have the chance to see WAITING FOR “SUPERMAN” and be able to be part of the national conversation,” said Jim Berk, CEO Participant Media. “Their next step is to text ‘POSSIBLE TO 77177’ or visit waitingforsuperman.com/action, where they can find a variety of ways to get actively involved in changing the quality of education in their own communities.”
Geoffrey Canada’s Harlem Children’s Zone, which is featured in the film, has distributed 10,000 of the free vouchers, valid from now through November 11, for admission to any performance of the film at the AMC Magic Johnson Harlem 9 theatre and the AMC Empire 25 theatre in Manhattan. 19,000 have been distributed by Robin Hood’s network of grantees, with 12,500 redeemable at the two AMC theatres from now through November 11, and 6,500 vouchers, valid from now through November 4 at the UA Court Street theatre in Brooklyn.
About WAITING FOR "SUPERMAN”
From An Inconvenient Truth director Davis Guggenheim comes WAITING FOR "SUPERMAN”, a provocative and cogent examination of the crisis of public education in the United States told through multiple interlocking stories—from a handful of students and their families whose futures hang in the balance, to the educators and reformers trying to find real and lasting solutions within a dysfunctional system. Tackling such politically radioactive topics as the power of teachers’ unions and the entrenchment of school bureaucracies, Guggenheim reveals the invisible forces that have held true education reform back for decades.
The film is produced by Lesley Chilcott, with Participant Media’s Jeff Skoll and Diane Weyermann serving as executive producers. It is written by Davis Guggenheim & Billy Kimball.
About Participant Media
Participant Media (participantmedia.com) is a Los Angeles-based global entertainment company specializing in socially-relevant documentary and non-documentary feature films, television, publishing and digital media. Participant exists to tell compelling, entertaining stories that bring to the forefront real issues that shape our lives. For each of its projects, Participant creates extensive social action and advocacy programs, which provide ideas and tools to transform the impact of the media experience into individual and community action. Participant’s online Social Action Network is TakePart (takepart.com).
Participant Media is headed by CEO Jim Berk and was founded in 2004 by philanthropist Jeff Skoll, who serves as Chairman. Ricky Strauss is President.
Participant's films include The Kite Runner, Charlie Wilson's War, Darfur Now, An Inconvenient Truth, Good Night, and Good Luck, Syriana, The Visitor, The Soloist, Food, Inc., The Informant!, The Cove, The Crazies, Oceans, Countdown to Zero, WAITING FOR "SUPERMAN” and Fair Game.
About Robin Hood Foundation
Robin Hood holds steadfast to a single mission: fight poverty in New York City. Robin Hood is changing the fates and saving the lives of our neighbors in need by applying investment principles to charitable giving. We find, fund and create the most effective programs and schools serving families in New York City’s poorest neighborhoods. To ensure that every dollar is invested wisely, we rigorously assess each program using independent, third-party evaluators to hold each program accountable. Because Robin Hood’s board of directors pays all administrative, fundraising and evaluation costs, 100 percent of donations go directly to organizations helping impoverished New Yorkers build better lives. www.robinhood.org
About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NYSE: VIA, VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands. The company's labels include Paramount Pictures, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Digital Entertainment, Paramount Famous Productions, Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., Paramount Studio Group, and Worldwide Television Distribution.
About Walden MediaWalden Media specializes in entertainment for the whole family. Past award-winning films include: “The Chronicles of Narnia” series, “Journey to the Center of the Earth,” “Nim’s Island” and “Charlotte’s Web.” Upcoming films include the third installment in the Narnia series “The Chronicles of Narnia: The Voyage of the Dawn Treader.”
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