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Sunday, November 21, 2010

Boom Goes the Harry Potter Box Office Dynamite

Press release:

“Harry Potter and the Deathly Hallows – Part 1” Breaks Franchise Record with $24 Million Midnight Opening

BURBANK, Calif.--(BUSINESS WIRE)--Warner Bros. Pictures’ “Harry Potter and the Deathly Hallows – Part 1” broke the franchise record for a midnight opening, earning $24 million at the box office. The announcement was made today by Dan Fellman, Warner Bros. Pictures President of Domestic Distribution.

Opening at approximately 3,700 locations in North America, the midnight shows sold out in advance, as fans lined up for hours to be among the first to see Part 1 of the series’ final title.

The midnight grosses eclipsed the previous record of $22.2 million, set by the sixth film, “Harry Potter and the Half-Blood Prince,” which opened at midnight on July 15, 2009.

In announcing the new record, Fellman stated, “What makes it even more remarkable is that this film opened in the fall on what is, for most people, a school or work night. The last film opened in the middle of summer, making a midnight show more accessible to a larger segment of the audience. We are all thrilled by these early grosses, which we believe are just the beginning of a record-breaking opening weekend. We are releasing ‘Harry Potter and the Deathly Hallows – Part 1’ at 4,125 locations and on over 9,400 screens in an effort to ensure that the fans who have been eagerly awaiting the film will have every opportunity to see it.”

Warner Bros. Pictures presents a Heyday Films Production, a David Yates Film, “Harry Potter and the Deathly Hallows – Part 1,” a motion picture event in two full-length parts. The film is being distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company.

Heading the cast, Daniel Radcliffe, Rupert Grint and Emma Watson reprise the roles of Harry Potter, Ron Weasley and Hermione Granger. The film’s ensemble cast also includes Helena Bonham Carter, Robbie Coltrane, Ralph Fiennes, Michael Gambon, Brendan Gleeson, Richard Griffiths, John Hurt, Rhys Ifans, Jason Isaacs, Bill Nighy, Alan Rickman, Fiona Shaw, Timothy Spall, Imelda Staunton, David Thewlis, Warwick Davis, Tom Felton, Toby Jones, David Legeno, Simon McBurney, Helen McCrory, Nick Moran, Peter Mullan, David O’Hara, Clémence Poésy, Natalia Tena, Julie Walters, Mark Williams and Bonnie Wright.

“Harry Potter and the Deathly Hallows – Part 1” was directed by David Yates, who also helmed “Harry Potter and the Order of the Phoenix” and “Harry Potter and the Half-Blood Prince.” David Heyman, the producer of all of the Harry Potter films, again produced the film, together with David Barron and J.K. Rowling. Steve Kloves adapted the screenplay, based on the novel by J.K. Rowling. Lionel Wigram is the executive producer, with John Trehy and Tim Lewis serving as co-producers.

Concurrently with its theatrical release, the film is being released in select IMAX® theatres. “Harry Potter and the Deathly Hallows – Part 1” has been digitally re-mastered into the unparalleled image and sound quality of The IMAX Experience® through proprietary IMAX DMR® technology.

http://www.harrypotter.com/

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