"Transformers: Dark of the Moon" App Now Available

Paramount Pictures Unveils Interactive Poster for TRANSFORMERS: DARK OF THE MOON App on the App Store

HOLLYWOOD, CA (June 24, 2011) – Paramount Pictures today introduced a TRANSFORMERS: DARK OF THE MOON App that lets iPhone and iPod touch users convert traditional movie posters into an augmented reality experience before their eyes.

The app, TF3: DEFEND THE EARTH, allows iPhone and iPod touch users to locate the closest theaters that have these exclusive interactive posters on display. Upon activation, the poster comes to life via the app and consumers can participate in an immersive game play on their iPhone or iPod touch via the poster’s first-person view of OPTIMUS PRIME. iPhone and iPod touch users simply download the TRANSFORMERS: DARK OF THE MOON App, and they are able to play the game wherever they are in the world and compete on a global level for the top spot. The interactive movie posters will be located in over 250 IMAX® and AMC theaters across the country.

TRANSFORMERS: DARK OF THE MOON is directed by Michael Bay, written by Ehren Kruger and produced by Don Murphy & Tom DeSanto, Lorenzo di Bonaventura and Ian Bryce. The executive producers are Steven Spielberg, Michael Bay, Brian Goldner and Mark Vahradian. When a mysterious event from Earth’s past erupts into the present day it threatens to bring a war to Earth so big that the TRANSFORMERS alone will not be able to save us. The movie stars Shia LaBeouf, Josh Duhamel, John Turturro, Tyrese Gibson, Rosie Huntington-Whiteley, Patrick Dempsey, Kevin Dunn, Julie White with John Malkovich and Frances McDormand. It will be released by Paramount Pictures worldwide on June 29th. © 2011 Paramount Pictures Corporation. All Rights Reserved.

HASBRO, TRANSFORMERS and all related characters are trademarks of Hasbro. © 2011 Hasbro. All Rights Reserved.

The TRANSFORMERS: DARK OF THE MOON App is available for free from the App

Store on iPhone and iPod touch or at itunes.apple.com/us/app/transformers-3-defend-the/id440535402?mt=8 and http://www.tf3ar.com/.

For more information, go to http://www.transformersmovie.com/.

Follow TRANSFORMERS: DARK OF THE MOON on Twitter at www.Twitter.com/TF3Movie.

Like us on Facebook at www.Facebook.com/TransformersMovie.


About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NYSE: VIA, VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands. The company's labels include Paramount Pictures, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films and Nickelodeon Movies. PPC operations also include Paramount Digital Entertainment, Paramount Famous Productions, Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., Paramount Studio Group and Paramount Television & Digital Distribution.

About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro’s multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved. Come see how we inspire play through our brands at http://www.hasbro.com. © 2011 Hasbro, Inc. All Rights Reserved.