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Monday, July 9, 2012

Avengers App Takes Viewers Deeper into the World of "Marvel's The Avengers"

I just got this press release about the "Avengers Second Screen App."  If I understand correctly, you can use it now to get more information on the Avengers, including behind the scenes stuff.  When Marvel's The Avengers comes out on Blu-ray, you can sync the app to the Blu-ray to get even more extras.

App Overview: Second Screen transforms the movie watching experience by allowing viewers to explore the story behind the film perfectly synched on a second device, like an iPad™ or laptop, without interrupting their enjoyment of the movie. By accessing the Second Screen companion application on their Internet-connected device, consumers are able to dive deeper into the film by engaging with key elements of the movie.

This groundbreaking new application allows users to interact with their Blu-ray™ player by simply starting the Blu-ray movie, and then syncing Second Screen to the film automatically by following the easy on-screen instructions. Once connected, they can explore interactive galleries, play games, and learn interesting facts about the scenes they’re watching.

Features: Enter the S.H.I.E.L.D. database on your second screen device accessing personnel files, comic book origins andexclusive interactive content with The Avengers Initiative: A Marvel SecondScreen Experience. By downloading the app, you can:

- Become a S.H.I.E.L.D. agent and participate in the Item 47 Comic-Con experience either remotely or in the field.

- Examine the confidential files of the Avengers including heroes, agents and villains.

- Sync to the movie and explore exclusive behind-the-scenes interactive content such as visual effects labs where you can explore sequences layer by layer.

- Seamlessly link the characters, stories, and scenes of the movieback to their comic book origins through the interactive Marvel digital reader.

- View the major events of the Marvel Cinematic Universe – Phase 1 on the definitive timeline of all 6 movies.

Devices: iPad or PC/MAC computer with FLASH

Formats: Optimized for Blu-ray™ and included in Combo Pack releases.

NEW – Now works with iTunes Extras

Access: Visit http://itunes.apple.com/us/app/avengers-initiative-marvel/id539555261?mt=8
Select your version (either iPad™ or Web)
Sync to the movie or explore on your own

Currently only available in US and English-speaking Canada

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